The Benjamin Franklin effect suggests that doing a favor for someone can make us like them more, while wronging someone can make us hate them. This psychological phenomenon can be used to improve relationships and build rapport, as seen in Dale Carnegie’s book How to Win Friends and Influence People.
Can you do me a small favor? Read this article and tell me what you think. If the so-called “Benjamin Franklin effect” works as it should, you’ll end up liking them. This is the age-old psychological phenomenon put forward by the esteemed American statesman Benjamin Franklin, who wrote about this maxim in his autobiography: “He who once did you one kindness will be more ready to do another, than he whom you yourself obliged. ” The assumption is that we agree to help people because we have to like them. The opposite logic is also believed to be true: we end up hating a person we have wronged. According to this theory, we dehumanize them to justify the bad things done to them.
Turn enemies into friends:
The Benjamin Franklin effect has been cited within the cognitive dissonance theory, which states that people change attitudes to resolve tensions, or dissonances, between their thoughts, attitudes, and actions.
The effect can be useful for improving office relationships. In sales, for example, it can be used to build rapport with a potential customer.
In Dale Carnegie’s famous book How to Win Friends and Influence People, the author interprets asking for a favor as “a subtle but effective form of flattery”.
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