Youth marketing targets children, teenagers and young adults to earn a share of their large spending. It involves making products attractive to this age group and using online and face-to-face communication to reach them. College campuses are a popular location for marketing campaigns.
Youth marketing is the practice of promoting advertising campaigns to children, teenagers and young adults. The industry is designed to target individuals in this age group in order to earn a share of the large amount of money spent by this group every year. He relies heavily on peer influence and a strong online presence to reach his target audience.
Youth marketing strategies involve making products attractive to a young age group of consumers. Virtually any type of product or company can run this type of campaign. Not only do young people make up a large part of the shopping market, but they also tend to continue buying products well into adulthood that they purchased in their youth.
Technology-driven teens and young adults can be reached through various online outlets. Ads on college websites and social networking sites can reach large numbers of young consumers at low cost. In addition to being seen by large numbers of young consumers, online advertisements can also be easily monitored for results simply by tracking the number of people who click on the advertisements. Using social media can also give advertisers and marketers an idea of how the brand is being received in order to further guide projects in youth marketing campaigns.
College campuses are a virtual gold mine for those preparing for a youth marketing campaign. Companies sponsor events, put logos and product names on banners and signs, and, perhaps most importantly, put the product in the hands of young adults who are not only making and spending money, but are also establishing their own identities. Some companies even organize their own series of events to put their brand on campus and in the mouths of students.
Face-to-face communication remains one of the most popular and efficient ways to market a product or service. Some marketing agencies go so far as to recruit college or high school students and give them a crash course in why they should buy and promote a particular product. These students are then hired to go out with their peers and share the information in an attempt to get their friends and peers to buy the product. Some types of youth marketing rely on individuals’ ability to quickly spread the popularity of a product or service simply by word of mouth.
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