Sales of adult diapers in Japan surpassed those of baby diapers due to declining birth rates and an increasing elderly population. The trend may spread to other countries, including the US, where baby diaper sales have declined.
Diaper sales are highly dependent on demographics. In Japan in 2012, for example, sales of adult diapers exceeded sales of baby diapers for the first time. Several years of declining birth rates combined with a large and increasing elderly population likely created this situation. While Japan appears to be leading the way in terms of this particular trend, other countries may be following in their footsteps. In the United States, for example, sales of baby diapers have declined, likely due to the country’s recession problems and a decline in birth rates since 2007. If these rates remain low, as the baboom generation continues to thrive, the United States could follow Japan’s statistical trend for diaper sales.
Read more about diapers and the population:
While US diaper sales declined in 2011, the number of purchases of diaper rash creams increased.
To save money, some families use cloth diapers instead of disposable ones because they can be washed and reused.
In 2011, about 23% of Japan’s total population was 65 years of age or older; by 2020, senior citizens of Japan could make up as much as 30% of its population.
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