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Starting a painting business requires insurance, business cards, and before-and-after photos to showcase expertise. Insurance can be a selling point, while inexpensive advertising methods like flyers and business cards are crucial for fledgling companies. Before-and-after photos can demonstrate painting skills and be used in brochures or estimation meetings.
The best tips for starting a painting business are getting insurance, handing out business cards and brochures, and having before and after photos to show potential customers. A big part of starting a painting business is selling the service, and the best tips take that into account. For example, not only does insurance help when the painting company owner or employee breaks something on a customer’s property, it’s another way to stand out from the crowd. Also, business cards and flyers are relatively inexpensive ways to advertise. Finally, before and after photos can be shown to potential customers to demonstrate a company’s expertise and attention to detail.
Commercial insurance helps pay for damage to a client’s home should something unexpected happen while completing a job. It can help a new painting entrepreneur going bankrupt due to an accident. Insurance can be a major selling point when mentioned in advertisements. In fact, many small businesses are quick to point out their insurance policies. Some people are more likely to purchase services from relatively unknown companies, knowing that property damage is covered by an insurance company.
It is normal to be low on cash or be in debt to a bank when starting a painting business. Some inexpensive ways to advertise are flyers pinned to mailboxes or cars and business cards to hand out to acquaintances. A fledgling company usually cannot rely on word of mouth alone; therefore, being proactive with even the cheapest forms of advertising is key to starting a painting business. After making some profit, the business owner can place advertisements in newspapers, telephone directories or even internet based advertisements on websites related to painting. To maximize the effectiveness of each ad, it’s important to advertise to a targeted audience, which means the ad should be placed where someone in need of a painting might look.
Even if a business owner has professional brochures and insurance, potential customers still have no idea of his painting skill. Before and after photos are proof of a person’s business skills. The company doesn’t even need a first customer to get these photos. Business owners can renovate a room in their own house or a friend’s house, taking care to capture good quality photos with the owner’s permission. In a photo editing program, these photos can be scaled down and cropped to fit in brochures or just used as standalone evidence to showcase potential clients during estimation meetings.
Asset Smart.
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