Color consultants choose the most flattering colors for clients in various industries, considering the emotions colors evoke. They may run training courses or work with individuals to find the best colors for their home, wardrobe, or cosmetics. Advertising consultants choose colors that create the desired emotion in the target audience, considering cultural differences.
A color consultant’s main task is to choose the most flattering colors for a client. This could be in interior design, cosmetology, wardrobe consulting, advertising, photography or another industry. Some consultants assist professionals in a particular industry or may conduct color theory training courses for a wide range of business or consumer clients. Color consultants use their expertise to understand the mood certain colors tend to evoke, as well as other theoretical aspects to decide on the best hues for each specific application.
For example, color consultants for fast-food restaurant chains rarely choose blue in a decorating scheme, as it is associated with tranquility and serenity. Blue is also not usually considered a color that stimulates the appetite. Studies show that oranges, on the other hand, tend to make people feel hungry and energetic. Many fast food restaurants choose orange or similar hot and energetic colors like yellow or red. But for a spa environment, these warm colors are usually the last a color consultant would choose; blues and greens or white are popular choices for these resting spaces.
Color consultants who run training courses often have sample cards of many different shades and ask participants what it feels like to look at certain colors. They need to prepare student materials and handouts or have the class designed as an online model. Course participants often find that they have certain shades of a color that they are especially attracted to and dislike. Color Consultants encourage people to live with the colors they love. A color consultant working with a client to find hues for their home or business will pay close attention to the person’s likes and dislikes.
A consultant hired to choose the most flattering clothes or cosmetics for a client will definitely consider likes and dislikes, but the main thing will be analyzing the individual’s hair, eye and skin tones to find the best colors. Color consultants use their knowledge of warm, cool and neutral skin tones to understand which shades are most flattering for each client. A color consultant may or may not select a few colors that tend to look good on all skin tones for a client to consider adding to their wardrobe.
Advertising color consultants must choose colors for campaigns that will create the desired emotion in the target audience. They often work with graphic designers or art directors on campaign projects. Color consultants working on international projects need to know different cultures. For example, in one country black might be suitable for funeral-related advertising, while in another red or white might be the right choice to connect well with the target market.
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