To become a sports producer, one needs experience in television production and studio work, as well as a degree in journalism, communications, or marketing. Starting as a production assistant or sportscaster is recommended, and general studio experience is more important than specific sports-related experience. In-house promotion is rare, and the job market is competitive.
To become a sports producer, one generally needs to have not only a knowledge of and love for sports, but also at least some experience in television production and studio work. The sports producer is essentially the “boss” of a given sports program. He decides the content, sets the show’s agenda, and is responsible for tracking story development and making last-minute changes. Generally, you will need at least some television studio experience before becoming a sports producer.
The easiest way to become a sports producer is to have several years of progressive sports broadcasting experience, as well as some sort of on-field name recognition. Many producers joined their studios as production assistants or broadcasters. Others join even further in the ranks, performing tasks such as filing, scoring or other administrative tasks. Regardless of the job you start, chances are you’ll need a college degree before you can be promoted to a sports producer.
In the past, broadcasters were often structured so that promotions were almost all from within, and even the lowliest of employees were promoted eventually as long as they showed determination and determination. This type of in-house promotion still takes place today, but it is increasingly rare for senior producers to lack formal education in broadcasting or management. The world of sports network affiliates is more robust today than in years past. This creates a more competitive job market. Chains are increasingly looking outside their own walls for new talent, with experience and education.
The best degrees to prepare for becoming a sports producer are usually journalism, communications and marketing. Much of what a producer does involves selling the show, both to viewers and to the highest executives. Part of that involves managing the network’s sportswriters and staff members. Everyone who works on a sports program works with the sports producer, who in turn works for the general director of sports or the coordinating producer. Experience in what journalists do and in running a networking program is essential for success on the job.
For this reason, it’s rare for someone to become a sports producer right out of school. The best thing to do is look for jobs working under the type of producer you want to become. Take a job as a sportscaster and pay attention to how the producer directs you. Work as a broadcast journalist to get a feel for studio culture. A job as a production assistant is also a great way to get a hands-on feel for the job.
It’s also important to keep in mind that you generally don’t need specific sport-related experience to become a sports producer. Most production companies and networks are looking for general studio experience. Enjoying and understanding sports is often essential, but television work experience is often interchangeable. As long as you have a history of working in broadcast TV, you’ll likely be a compelling candidate to become a sports producer.
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