Jingle writers compose catchy marketing tunes for television and radio commercials to help sell a product or reinforce a brand name. They work with clients to create jingles that reflect the company and grab the audience’s attention, meeting customer demands and industry standards. Jingles are usually brief and include specific words or phrases that the client requests. Jingle writers typically work as freelancers or own their own jingle writing business.
Television and radio commercials often include jingles, or catchy marketing tunes, to help sell a product or reinforce a brand name in consumers’ minds. A jingle writer typically composes, arranges, and sometimes records these songs for a variety of advertisements. Most of the time, these musicians work with the client to create a jingle that reflects the company and grabs the audience’s attention. They typically work as freelance writers.
Jingles are usually songs that use lyrics and melody to create or reinforce a brand. Companies that produce television or radio commercials often use jingles to make their sales message memorable to people. An advertising message set to music is potentially more easily remembered than direct advertising copy. If a consumer remembers the jingle, they are likely to be familiar with the company and product.
These songs are typically brief, and a jingle writer must meet customer demands and industry standards. Jingles written for television often have time frames of 10, 15, or 30 seconds. For radio, generally jingle writers have more time – between 30 and 60 seconds.
A jingle writer usually tries to compose music that reflects the company, product, or potential market the company is trying to reach with its message. This usually means that the musician must write the jingle in a style that suits the client rather than their personal creative sensibilities. For example, a store that sells Western clothing will often want to have a country or bluegrass melody in its jingle, even if the musician prefers another style of music.
The customer usually has specific words or phrases that the jingle writer must include in any included lyrics. This predetermined content can include the company or product name, a special feature of the advertised product, or any keywords, phrases, or slogans that create an emotional atmosphere around the product. For example, a ringtone for a jewelry store might include a company slogan that elicits thoughts of love or beauty in a customer’s mind.
Jingle writers who are just starting out in their careers typically work as freelancers or on spec. This type of freelance writing usually means that music writers bid on a project that a company has posted or requested in some way. Writing specs usually means that musicians compose jingles and present those compositions without being asked by an advertiser.
An independent jingle writer usually owns their own jingle writing business. These songwriters may work as freelancers or with a list of steady clients. They usually hire musicians to play various instruments and may also have their own recording studios.
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