Marketing careers are essential for successful product or service promotion. Advertising agencies offer various positions, including marketing assistants, graphic designers, copywriters, and marketing executives. Organizations may have their own marketing departments, with positions ranging from marketing assistants to directors of marketing.
Organizations that try to market their products or services without the help of a marketer quickly realize why there are so many marketing careers that specialize in these endeavors. There are several different types of marketing careers available from organizations’ third-party advertising agencies, as well as organizations’ marketing divisions or departments.
Advertising agencies often hire marketing assistants or marketing coordinators at the entry level. Marketing coordinators are typically responsible for compiling marketing research, liaising with marketing executives and clients, and gathering client requirements for a campaign. At the upper-middle level of marketing careers in advertising agencies, there are graphic designers who provide artwork for print or online advertisements and other promotional materials. To create these ads, graphic designers work alongside copywriters, who are also included in an advertising agency’s mid- and high-level marketing careers. Copywriters create the text that accompanies an ad, including tag lines, slogans, and other copy.
At the highest level of marketing careers in an advertising agency are marketing executives. Marketing executives oversee client accounts and often communicate directly with clients to determine their objectives and the target demographic they want to reach. Sales and marketing executives actively recruit new clients, proposing ways in which the agency can improve the organization’s own sales or public image. Executive-level marketing careers may also involve developing long-term and short-term marketing strategies for branding or re-branding client campaigns, organizations and products, as well as developing damage control strategies for clients.
Organizations that do not outsource their marketing and promotional needs to an agency often have a marketing department within their organization, where there are a number of marketing careers available. An organization’s marketing department may also be combined with or work closely with sales and communications. At the entry level in marketing departments, there are marketing assistants or coordinators who frequently liaise with the other departments in the organization to ensure that the organization’s brand is kept consistent. This may include distributing and monitoring any promotional material that reaches the public and bears the organization’s logo and branding. Directors of a marketing department are among the highest level of marketing careers within an organization. The director of marketing is responsible for developing an organization’s short- and long-term marketing strategies, as well as providing leadership to other members of the department.
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