HR & competitive advantage: what’s the link?

Efficient human resource management can provide a competitive advantage for a company through hiring the right employees, developing human capital, and offering attractive benefits. A well-developed HR department is crucial for attracting and retaining skilled workers. The relationship between human resources and competitive advantage is the fact that an efficiently implemented human resource management regime […]

CSR & Competitive Advantage: Any Link?

Corporate social responsibility can give companies a competitive advantage by attracting consumers through actions that benefit the community and the organization. Examples include holding free maternity seminars and health clinics for pregnant and new mothers or sponsoring tree planting efforts to protect the environment. Companies can also increase sales by marketing themselves as ethical and […]

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