Social marketing aims to effect positive social change through advertising campaigns, such as promoting healthy choices or safe sex practices. It differs from commercial marketing, and uses the marketing mix to identify target audiences and develop effective campaigns. Long-term social change occurs when policies are defined to correspond with behavioral change. The media is a […]
Girls outperform boys academically in 15% of countries, regardless of social standing or gender equality. Boys outperform girls at the highest levels of academic achievement. Women perform better on memory tests and use both sides of the brain equally, while men speak half as many words and gesture less. You’ve probably already read that girls […]
Social dumping is the use of cheap labor to reduce production costs, often in violation of labor laws. Critics argue it gives companies an unfair advantage, while others see it as a natural market condition. Social dumping is the use of labor with wages and benefits that do not meet the standard established in a […]
Social entrepreneurs use business practices to create social change, often starting non-profit organizations or partnering with established companies. They apply innovative ideas and ethical practices to solve problems and generate social value, aiming for widespread support and implementation. Examples include John Muir, Margaret Sanger, and Florence Nightingale. A social entrepreneur uses business practices to work […]
Measuring social media ROI is complex due to its less transactional nature, but advances in technology and mobile apps are making it easier. Engagement, referrals, and word-of-mouth advertising are also important factors in measuring social media ROI. Social media ROI, which stands for return on investment, measures the amount of money that social media marketing […]
Social media has changed the way people communicate and businesses can use it to connect with potential partners and customers. Different social media methods can be used depending on the type of business and its needs, such as creating a network of followers and using tools like Twitter and Facebook to convey messages and promote […]
Normative social influence is when people conform to fit in with social norms, even if they don’t believe in them. This can affect children copying popular trends, adults in the workplace, and even small regular tasks. Social norms vary across cultures and impact society. Normative social influence (NSI) is a type of conformity in which […]
Most Social Security recipients earn less than $10,000 annually, with only 10% earning $40,000 or more. The top payments are just over $2,000 per month, and over 60% of retirees have less than $25,000 in assets. Women tend to save less and risk outliving their money. Nearly 60 percent of people receiving Social Security payments […]
Social economics studies how the economy affects society, including ethics, morality, behaviors, and politics. It contrasts with conventional economics by incorporating social factors into analyses and policies. It is used in policy analysis, private sector marketing, and academic fields such as sociology and geography. Social economics, also known as socioeconomics, is the study of the […]
The protest era of the late 1960s was characterized by anti-war activism, free speech, civil rights, and an anti-establishment vibe. Community groups like the Diggers and the Black Panther Party provided free clothing, food, and medical care, and the latter also created a free breakfast program for underprivileged children, which spread throughout the country. There […]
Economic growth and social development are interdependent, with a country needing financial capital to improve living conditions. Social development includes infrastructure, education, and healthcare. Dictatorships are unlikely to have strong social development goals. Economic growth is critical to business innovation and revenue collection for social development. Without economic growth, a country may not have the […]
Social box is a term used for various activities worldwide, including dating, auctions, and personal selling schemes. It involves protecting a box without knowing its contents. In dating situations, it is a sponsored event where girls prepare boxes with meals, and boys bid on them to share the meal with the girl. The concept developed […]
Social cost refers to the costs incurred by others when goods and services are purchased, and it is important to determine whether the production and sale of certain goods creates enough benefits for the general population that the costs to those same people are offset. The amount of social cost can be minimal and easily […]
The social gospel, a concept that arose in the 19th century, aimed to share wealth and act with charity towards the less fortunate, countering social Darwinism. It influenced aspects of the New Deal and civil rights movements, and continues to be reflected in progressive politics. While originally associated with Christianity, it is now often more […]
Social anxiety disorder (SAD) is a recognized psychological condition that affects millions of people. It is not the same as shyness and can be misdiagnosed as other conditions. Treatment is usually a combination of cognitive behavioral therapy and medication. Social anxiety disorder (SAD), also known as social phobia, is a recognized psychological condition that affects […]
The White House Social Secretary is responsible for coordinating all events and entertainment at the White House, working closely with other officials. They handle every detail, from invitations to security, and must be gracious and welcoming to guests. The role has varied throughout history, and the Social Secretary usually comes from a background in entertainment […]
After slavery ended in the US, black people fought for equal rights but faced illiteracy, poverty, and landlessness. White Americans resisted equality, using violence and segregation. Whites also faced hardship due to the loss of free labor. After the end of slavery in the United States, black people had to start fighting for equal rights. […]
Social knowledge management involves organizing and using information from various sources, often in online environments. Guidelines and procedures are adopted to qualify shared data and promote diversity of ideas. It can be applied to sharing information between companies and industries, leading to increased productivity and joint projects. Social knowledge management is the process of properly […]
Social media advertising targets users based on their information provided on social media platforms. However, privacy concerns arise from the distribution of member information to third-party apps and platforms. The more information a user provides, the more targeted the ads. Third-party developers may also pose a risk to user privacy. Social media advertising is a […]
The Social Security Act was passed in 1935 to provide retirees with a pension fund, largely due to the Great Depression. Francis Townsend’s movement for a national pension scheme led to the creation of Social Security, but he was unhappy with the end product. Adjustments to taxation and benefits have been made over time, but […]
