A band manager is responsible for the business activities of a music group, from marketing and public relations to contract negotiations. No formal education is required, but experience in management, finance, or communications can be advantageous.
A band manager is responsible for the business activities of a music group. She may be involved in all aspects of music industry affairs or deal with just a few specified areas. Depending on the band’s success, it may be necessary for the manager to travel or perform his work in only one location.
If a band is effectively unknown, their job often entails more responsibility than if the group were popular. To promote a new band and ensure maximum exposure, the manager is usually responsible for everything from marketing and public relations to keeping accounting records in order and arranging transport to different venues. If the band has already made a name for itself, the manager’s job is usually more focused on booking them and negotiating lucrative contracts.
A good band manager is often credited with a band’s success. She is often asked to be overzealous in her presentation of her talents to prospective employers in order to generate interest and enthusiasm. Your press pack usually includes demo recordings, photographs of the band in concert, performance reviews and promotional materials such as posters, t-shirts or hats. Getting the band signed usually requires repeated pitches to clubs and tour promoters.
Contract negotiations are often the job of a band manager. The first contract she establishes is usually between the band members and herself. Before the band is signed, the manager and the band usually find it prudent to establish their mutual goals. The interests covered in the contract usually detail the terms of monetary distribution to the band members and the manager, as well as travel limitations, appearance guarantees, and moral and legal responsibilities of all signatories to the contract.
When the band is contracted to perform publicly, the band manager is usually expected to negotiate the terms of the pact in the best interest of the band. Typically, knowledge of contract terminology is required of the band manager to ensure that complications or misunderstandings are avoided. If the manager and band members are in the early stages of their careers, early contracts can be discussed and negotiated by all of them. Once the band is established and the manager gains her trust, she is expected to independently negotiate the band’s terms and conditions.
This position typically requires no formal education. As a band manager handles finances and contracts, education in management or finance may be desirable. Experience in communications or public relations can also be an advantage for an aspiring band manager. Tenacity and friendliness often contribute significantly to a band manager’s success.
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