A Bluetooth marketing device sends text or marketing images to nearby Bluetooth-enabled mobile phones, allowing businesses to advertise locally. It can provide special offers, inform about new products or upcoming events, and send free apps, screensavers, or ringtones. The device’s specifications differ, and spam is a major concern.
A Bluetooth marketing device is a stationary device that sends text or marketing images to nearby Bluetooth-enabled mobile phones. The mobile phone user can ignore or accept the incoming message or turn off the Bluetooth function so that he does not receive further communications. A Bluetooth marketing device allows businesses to advertise locally on devices that are within signal range. Some uses of this device include sending you promotional offers, product announcements, or notifications of special events. Users who believe that the Bluetooth marketing device is spamming can turn off “detection” mode on their phones to stop receiving further messages.
Uses for a Bluetooth marketing device include providing special offers to Bluetooth-enabled cell phone users, letting them know when new products are available, or informing them of an upcoming event. Some companies also use it to send free apps, screensavers or ringtones as promotional tools. Local businesses tend to benefit the most from this type of marketing as signals can only be sent to users in close proximity to the device. While cell phones are usually the main target of these advertisements, Bluetooth-enabled computers, laptops, and other electronic devices can also receive the signal.
The specifications of each Bluetooth marketing device differ depending on the make and model, but there are some standard features. If the device requires pairing, the user will need to take additional steps to see the ad. Advertisements are not stored on the mobile phone and the frequency of sending messages may be limited. The device should be able to recognize if a mobile phone is registered to receive Bluetooth marketing messages.
The popularity of using a Bluetooth marketing device is increasing as the market share of Bluetooth-enabled mobile phones increases. The full potential of this type of marketing has yet to be realized, as it is still relatively new. Advertising agencies and companies are constantly developing new uses for this type of advertising, such as broadcasting a limited-time offer only to those who receive a message.
Spam is a major concern of the growing popularity of Bluetooth marketing devices. The potential for abuse by marketers is high and tolerance for spam is low for mobile users. Even though mobile devices typically have the ability to avoid detection, users may want the most messages and just want to avoid detection by spamming devices. Some Bluetooth marketing devices verify that a message has already been sent to the device before retrying, which limits users to receiving duplicate messages when crossing areas.
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