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A booking agent helps artists find employment and arrange performances. They act as a liaison between the client and venue, negotiate contracts, and receive a percentage of the client’s pay. They can work independently or as part of an agency and may also help with publicity and maintaining a portfolio.
When an artist needs assistance finding employment or performing an act or concert “on tour”, a booking agent may be held responsible for arrangements related to the venture. Also known as a talent agent, a booking agent can act as the liaison between the act operator and the venue. He or she locates jobs or “gigs” for their client and helps ensure contractual obligations are met on both sides. Clients can include musicians, bands, models, actors, comedians and others in the entertainment field. Although agreements can vary, the booking agent generally receives a percentage of the money his client receives for any job or gig arranged by the agent. A booking agent can work independently, find clients on their own or be part of an agency, working with other agents to build relationships with a wider and wider spectrum of clients.
Depending on the client, the duties of a reservations agent can vary greatly. For musicians and bands, a booking agent can act as a representative for your client, contacting music venues for possible dates when your client can show up and perform. In addition, a music agent can arrange payment details with venue staff prior to the performance and oversee any special arrangements made between the client and venue staff. Likewise, the agent can work with outside promoters to help publicize the performance and ensure high ticket sales.
Unlike a music agent, an acting or modeling agent may be responsible for contacting film and television industry professionals on behalf of their client to acquire TV spots, commercials, advertisement placements, and other suitable work. for a particular customer. Your contacts may include film and TV casting directors, fashion photographers, advertising agencies and others. If your client is hired for a job, this type of agent can coordinate or negotiate contractual agreements and payments. Like nearly all booking agents, acting and modeling agents are also typically entitled to a negotiated percentage of the client’s pay.
Depending on the type of talent he or she is representing, an additional duty a booking agent may be assigned is maintaining a portfolio or media kit for your client to distribute to potential “buyers”. For musical acts, a media kit can include a video or CD of the client’s work, as well as photos and media clippings of the musician or band. For models and actors, these may include a resume of past work, a headshot or client photograph, and other promotional materials.
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