Concept stores offer products that cater to a particular social scene and lifestyle, appealing to a specific segment of consumers. They typically have a single vision and unique design, and may be tied to a celebrity or cultural trend. Inventory changes frequently to stay in style.
A concept store is a retail store that goes beyond just selling products and instead appeals to a general sense of lifestyle by offering products that cater to the desires of those involved in a particular social scene. Rather than simply offering a standard selection of products for purchase, this type of store sells products that appeal to a particular segment of consumers. This particular segment, and the approach taken to appeal to it, can vary quite a bit between stores. A concept store typically has a single vision for the group it appeals to, such as high fashion, urban fashion, or hipster fashion.
While there is no unique form that a concept store typically takes, in general it is designed to appeal to a certain segment of the population. A store intended to appeal to those interested in high fashion, for example, might offer clothing from well-known designers, as well as shoes, perfume, accessories and even electronics which are all established brands. These products would typically be what you see in fashion and entertainment magazines, and the inventory would likely change frequently to stay in style. This separates that store from a retail business that typically offers many of the same products from year to year.
The design and aesthetics of a concept store are also quite distinct unlike a standard department store or retail outlet. Since the shop itself has a general concept regarding the merchandise available, the design and decoration of the shop often correspond to that concept. A store that caters to “urban” or “street” trends might have bare brick walls, perhaps decorated with graffiti art and a design that reinforces the store concept. On the other hand, a concept store for “hipster” culture might feature dark walls, stark lighting, and play indie music that is popular in hipster circles.
A concept store can also be tied to a particular individual, usually a celebrity or someone involved in the entertainment industry. This type of store usually uses the celebrity’s name in advertising or the name of the store and sells merchandise associated with that person, such as clothes or brands worn by the celebrity. Because this type of store is often designed around a particular fashion, social structure, or cultural trend, these stores may need to reinvent themselves to ensure they stay current on popular fashions.
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