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A cut sheet is a single page document used for sales or advertising purposes, commonly used in the entertainment industry. They aim to generate interest in the advertised product and can be designed for insiders or customers. Designing a good one-sheet is an art and can be created by graphics companies.
A cut sheet is a single page document designed to provide a variety of information about a product for sales or advertising purposes. Single sheets are used in a variety of industries, especially in entertainment. Movie studios and record companies regularly send out single sheets to promote upcoming releases, and some fans collect these promotional materials, along with other memorabilia. The best known example of a cut sheet is a movie poster, although cut sheets actually come in a range of sizes and styles.
The goal of a single sheet is to generate interest in the advertised product. In the case of public-facing promotional materials, the material on the single sheet may not be incredibly detailed, but it will pique the interest of those who view the single sheet. For example, a movie poster might use iconic, classic imagery and a simple tagline to make it appealing to potential viewers. A one-sheet posted on a bulletin board to advertise an upcoming music performance would also use bold imagery and provide clear information about where and when the event is taking place.
Most companies also design cut sheets for insiders. For example, record companies send out one-sheets to music stores and radio stations to get staff to order their products. These single sheets tend to be more detailed and include information such as the band name, album name, when the album will be released, what the MSRP is, and so on. These single sheets are also usually constructed with some care to create a flashy and eye-catching image that makes them stand out.
Single sheets are also used in sales so customers have something to take home and look at. An automobile salesman might hand out a sheet for models that a customer tests on the road so that he can revise the material on these promotional sheets at his convenience. The single sheet is also designed to keep the customer interested in the product and can include a number of strengths for the customer to think about.
Designing a good one-sheet is an art, and some graphics companies specialize in creating one-sheets. Many businesses spend a great deal of money on a wide variety of promotional materials which includes cut sheets. The quick visual impact of these promotional tools can be extremely powerful, as anyone who has seen a movie poster can tell you.
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