What’s a marketing rep’s role?

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A marketing representative supports various marketing activities aimed at generating positive images for a company’s services or products. Positions in this field encompass sales responsibilities as well as advertising and communication duties to promote, sell, or engage customers and potential customers in purchasing a company’s products or services. Representatives are expected to generate positive awareness of a business, organization, service or product, as well as develop a connection between buyers and sellers. This job involves a significant amount of multitasking and strategizing, tasked with implementing and developing a multitude of marketing and sales plans and goals.

A professional performing a marketing capacity may represent a product or service at a local, regional or national level. The representative works with a director or manager along with others within the company’s marketing department. A marketing representative’s primary focus is to develop and implement strategies to create and reinforce the company’s overall brand message for its products and services. Someone in this type of role is expected to work in the office and travel through an assigned territory to meet regularly with clients and clients.

Those in a marketing sales representative position often attend regular meetings with clients about the services, products or organizations being represented. In-company sales meetings are held regularly to develop brand messages and ensure a thorough understanding of the product or service. Most marketing representative positions include expectations of building relationships with clients, advertising agencies and various media agencies to establish and maintain brand and product image.

A marketing representative also regularly forecasts and analyzes sales trends, product performance, and marketing strategies. The representative may be responsible for tracking and reviewing pricing and performance for products or services. A representative in the marketing field will also frequently come up with recommendations for updates, changes and improvements to products and brand images. Many marketing representative positions also include the task of capturing and reviewing customer feedback electronically or in other media.

Often, a marketing representative may be assigned to prepare displays for shows or sales presentations and attend trade shows. One can travel through specified territories to meet with customers and clients or connect with individual merchants to generate strategies to increase product sales. Presenting products or promoting services available at conventions may also fall under the job description of a marketing representative.

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