Popovers are overlays that cover material in a web browser without the need for a new window. They are commonly used for internet advertising and are not easily blocked by ad blocking software. Popovers can also be used for non-advertising purposes, such as on sites that require paid memberships.
A popover is an overlay that covers material in a web browser without the need to create a new window. Popovers are also known as overlays. This programming trick is most commonly used for Internet advertising, although there are other uses for popovers. One of the problems with popover ads from a web users perspective is that these ads usually can’t be blocked by ad blocking software, meaning the user is forced to see them. This is, of course, exactly why Internet advertisers like popovers.
The popover ad probably wouldn’t have been developed if people didn’t understand how to block popup ads. Pop-up ads are ads that open in a new browser window and work with a script, which means that software can be created to stop the script before it starts. In response to the lack of advertising exposure thanks to web users using popup blockers and ad blocking software, the popover was devised.
In a classic example of a popover, a web user accesses a page and an ad materializes on the material on the page. Sometimes the ad covers the entire page, sometimes it only appears in one section. In both cases, the ad can be closed with a button, or it can remain on the page until the user leaves or until the ad closes.
Self-closing popover ads are often used to play animated ads, forcing the user to sit through the ad before being able to view the material on the page. Popover ads can also scroll down the page, allowing the user to navigate through the page in a truncated fashion until they click on the ad. Sometimes, popover ad information is misleading; for example, a button marked “close” might actually open an ad in a new window.
One non-advertising use of popovers is on sites that require paid memberships. In these cases, users can navigate to a page and take a look at the content, but a popover hovers over the content, informing the user that they will have to pay for access. This tool can be used to attract search traffic by hovering over the page in hopes that people will sign up for the site. It also circumvents the “subscription only” tags that some search engines use to identify sites in a search result listing, as it allows users to land on an actual page rather than a subscription paygate.
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