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Reader profiles provide information about online content users, including demographic data and interests. Websites use this information to create customized content and attract advertisers. Developers also use reader profiles to shape site design and features.
The term “reader profile” is used in several senses in the computing community. May refer to a profile of an individual that includes self-reported information designed to give people a picture of who that person is, a demographic analysis of site users developed by a company for advertisers who want to know if they will be suitable for that company, or a profile developed by a content creator with the goal of determining who the content is produced for so that it can be tailored to the audience. In all cases, a reader profile provides information about the people who interact with online content, and this information can be used to make that content more relevant to readers’ interests.
In terms of individual profiles, many websites allow their users to create reader profiles. While the profiles are ostensibly designed for the purpose of networking with other users looking to find people with similar interests, they are also used by the site itself. Sites track the information disclosed in their reader profiles to learn more about their user demographics. This information is used to create unique and engaging content. Some sites have algorithms that serve specific pages to particular readers and offer other customized features.
Publications that want to attract advertisers also need to develop readership profiles. The profile provides an overview of demographic information about your readers, including age, interests, background, location, and ad interaction history. Some of this information is collected through surveys and studies, while other data can be collected from user profiles. Advertisers can look at the profile to see if a site’s readers are a demographic they’re interested in engaging with.
Sites under development can use a reader profile to shape how the site will be designed and structured, and what it will contain. Developers create profiles of fictional readership they are trying to attract by identifying the demographic the site is aimed at. They use this information to create a site designed to appeal to that demographic. For example, a site that wants to create a network for young and disabled Internet users will put accessibility features on the site to attract potential users and think about features that will appeal to young people.
Individual devices and software programs may also have a player profile feature. In this case, the reader profile stores information about the user that can be used to autocomplete fields, provide people with content recommendations, and offer other features to make the user feel like the device is tailored to their use .
Reader profiles are also used by the Internet. Print publications use profiles in the same way to develop content and attract advertisers. Similarly, similar demographic studies are used to gather data on TV viewers, music consumers, and many other populations.
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