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A webmaster designs and maintains websites, often hired by small businesses or third-party companies. HTML editors make it possible for anyone to be a webmaster. They ensure websites are easy to navigate and function properly. Some companies provide turnkey solutions, while others hire webmasters for unique websites. Visitors can contact webmasters for technical issues.
A webmaster is the designation given to the person responsible for designing and maintaining the coding and proper functioning of a website. In the case of a personal website, the webmaster is most often the person who owns the domain. Small businesses often hire someone in-house as a webmaster, or they may hire an independent contractor who works part-time on the project from home or the office. Large companies may hire a third party to manage their online presence. In these cases the webmaster is not responsible for the content, only for the design and function.
In the early days of the Internet, websites were designed from scratch using HyperText Markup Language (HTML). Today’s HTML editors and web authoring interfaces make it possible for anyone to be a “webmaster” with little or no knowledge of HTML. Point and click what you see is what you get (WYSIWYG) The programs do all the coding while the user simply indicates what type of design they want.
Commercial sites require websites that are not only attractive to the eye, but easy to navigate, search and, in the case of retailers, to buy from. Scripts that return error codes or pages that block customers to drain lost sales from the online merchant. The webmaster is responsible for ensuring that any visitor can use the site with ease and find their way to what they need or want without hassle or confusion.
Some large online companies such as Yahoo! provide “storefronts” to online marketers who want a web presence without having to hire a webmaster. A storefront is a “pre-built” storefront that a salesperson can “walk into” and use right away, also known as a turnkey solution. In this case Yahoo! (or the company providing the storefront) handles all site maintenance and manages the webmasters responsible for keeping the system up and running. The ability to accept credit cards, PayPal, and other forms of payment is built in, as are shopping carts and merchant inventory-checking search engines.
Aside from turnkey solutions, entrepreneurial webmasters are still in high demand for those businesses that require totally unique websites that ‘wow’ visitors. Major movie studios and various production companies employ webmasters with a real sense of the craft and magic. Investment firms, real estate and professional employment centers each use design styles that reflect their products. The hallmark of an excellent webmaster is that he designs a theme that will attract visitors to that particular website in both form and function.
When you visit a commercial website, if you have a technical problem it’s the webmaster to email. For complaints about other issues such as shipments, orders or feedback, please contact customer service.
