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Content syndication is when an article is republished on multiple websites with the author’s permission. Compensation for the author can include acknowledgement or monetary payment. RSS feeds are a common form of syndication. Syndication benefits authors by increasing their exposure and websites by providing fresh content. Types of content include news, blogs, reviews, and media.
Content syndication is a method by which writings find their way into the internet ether. Specifically, an article that one person writes could appear, with the author’s permission, on many websites. The keyword is permission, which the writer should give before a website republishes her article. In many cases today, because it is so easy to cut and paste electronically, articles appear in syndication without the necessary permission from the author.
A content syndication deal usually involves some form of compensation for the original author. This may be the slightest acknowledgment of the author’s name. It may include the author’s name and website address. The deal could also include monetary compensation.
This type of deal can be for one item or many. It may also be an ongoing agreement whereby the author or authors agree to provide periodic writings which the website(s) will publish on a daily or otherwise regular basis. With the explosion of web publishing tools in recent years, it has become increasingly easier for people to publish their writing on the web. Whether it’s articles or reports or blogs or travelogues, these writings are prime candidates for disseminating content to certain stakeholders.
A very common form of content syndication these days is RSS, which stands for Really Simple Syndication. This RSS is a “feed”, which is a constant source of articles from all over the Net, which are “feed” to websites that subscribe to the feed.
The benefit of syndication to the author can be immense: he or she gets their name out there in the cyber sea; and this advertisement could lead to leads, more advertisements and even money. A writer could also be “discovered” through syndication. The benefit of content syndication to the website publisher is also potentially huge: it provides them with a constant source of new material that can be run on the site. With the immediacy of the internet driving news content these days, it is imperative that websites are continually updated and look fresh and new, even if the content was not personally written by the website publisher.
The types of writings that are part of content syndication agreements include news articles; blogs; political and cultural commentary; reviews of TV, music, books and other forms of media; travel pieces; sports scores and stories; stock quotes and analysis; and even full-length songs or movies.
