Corporate communication encompasses various mediums used by companies to communicate with different audiences such as investors, internal constituencies, customers, and the media. These communications can be in the form of advertisements, websites, emails, letters, and press releases. The goal is to inform and build awareness or interest in the company. It may also refer to the specific communication methods and systems used by a company.
The term “corporate communication” is a generic term used to describe any medium through which a company communicates. Such communications may be directed to different audiences and may take place in different formats. Advertisements, websites, emails, letters and press releases are all examples of commercial communications.
Common audiences for corporate communications include investors, internal constituencies, the media, customers and prospects. Firms often communicate with investors through annual or semi-annual reports which can be sent by postal or electronic mail and, in the case of public companies, can be published on a website. Communications to internal constituencies may include policies and procedures; employee handbooks; and electronic announcements, verbal or written. Employee newsletters are another example of internal company communications.
Commercial communications aimed at customers and potential customers may include advertisements or sales flyers, especially for businesses that sell physical goods. Such communications may also include sales pitches, offers or propositions. They also include project status reports, new product notifications, and other similar announcements. All of these communications may be in writing, electronically or verbally.
Companies often communicate directly with the media to announce new products, events, awards or other interesting items. The most common form of corporate media communication is a press release. This is a document that tells the newsworthy article to the media so that they can decide whether to cover it or not. For example, if a retail business is opening a new location, it might send out a press release to newspaper, radio, and television news programs in the area offering details about the opening and providing a contact who can offer further information or be available for interviews.
The importance of business communication is similar to the importance of other forms of communication. It allows the company to communicate information to a large number of people at the same time. While the primary goal is to inform, it is also often intended to build awareness or increase interest in a company.
In some cases, the term “corporate communication” may also be used to refer to the specific communication methods used by a company. This would include systems and hardware involved in telephone communications, teleconferencing, video conferencing, internet or intranet communications, and cellular or satellite communications. It may also refer to the policies, business processes and contracts set up to manage such communication systems or hardware.
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