Digital media production involves creating, enhancing, encoding, and distributing digital files of various media types. It encompasses visual media, new media creation, and computer game creation. Technology has transformed the face of media and its production methods. Digital media production has affected various industries, including music, film, television, advertising, journalism, and personal communication. The possibilities for creation are endless as technology progresses.
Digital media production is the process in which digital files are created, enhanced, encoded and distributed using numerous processing methods using hardware and software applications. These files represent assorted media types, including audio, video, graphics, and written content as seen on the Internet. These types of media are often specifically coded to work in a predetermined environment or platform. Digital media production exists as the primary discipline for making digital music, streaming video, and other content available to mass audiences. This industry makes it possible for the world to see and feel things differently and with more imagination.
The definition of digital media production is constantly evolving as the boundaries of technology expand every day. In many cases, it refers to the production of visual media, as in digitally enhanced animation; or new media creation, including website building, media authoring, and computer game creation. Since digital media files are based on the binary number system, which refers to individual states of zero and one as a representation of data, the types and possibilities of creation are endless as technology progresses. Logically, digital media production encompasses an area responsible for multiple processes, which in turn has the potential to create media of numerous genres and styles.
Before the 1980s approached, the media depended on the press; tangible graphic art; and crude, analog techniques, such as those used in television and radio broadcasting, to communicate ideas and entertain worldwide audiences. As technology has progressed, the face of media and the methods behind its production have turned into a science. This science incorporates the use of one or more workstations, specialized software applications, and creative technologists developing an ever-evolving art form.
As the face of media has changed, so have the major components within music, film, television, advertising, journalism, and personal communication. The development and establishment of digital media production standards also affected one of the oldest and most important technological inventions in history. Even the printing press has been transformed by technology through digital image manipulation and desktop publishing software which can actually allow a single computer station to function as the author, editor, publisher and printer of one’s publication.
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