What’s Google® Base?

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Google® Services and Tools offer a range of products, including beta software like Google® Base, an online database allowing users to upload various content. Google® indexes the data and allows others to search for it, but restricts fraudulent or copyrighted material. Users can add attributes to improve visibility and track impressions and clicks.

On the Google® Services and Tools web page, users have access to a wide variety of products, from email to mapping to word processing applications. Google® also offers beta software that is not ready for official release through the Google® Services & Tools section, but these products can be used and tested by the general public. An example of this beta software is Google® Base, an online database that allows users to upload content to Google®.

Users are free to add any type of content they wish to Google® via Google® Base; people can upload website links, images, text, software, music or video. Content is uploaded to the database via a Google®-provided application programming interface (API) or users can upload via various file transfer protocol (FTP) methods. After you upload the content, Google® indexes the data and allows others to search for it. Google® may incorporate new content into its mapping tool, shopping software or web search tool if it detects that the content is relevant. Google® does not charge users for this service.

While loading the content, users need to add attributes to the data to improve the visibility of the content. Attributes are metadata that provide additional information about content. For example, a typical attribute for an image of an oak might be “tree:oak”.

Google® Base places some restrictions on the content users can upload, which are defined in the terms of service. For example, when posting advertisements, users may not upload any fraudulent or deceptive material, including chain letters or pyramid schemes. Users may not upload copyrighted media, such as music, software, and video, unless the person owns that media. The content may not contain any harmful code, such as viruses, worms or spyware. Google® may reject content that violates the terms of service and such data will not be loaded into the database.

After uploading data to Google® Base, content owners can see how often their information appears in searches. Google® provides impression and click statistics for content. Impressions refer to the number of times the content has appeared in searches since the data was published. Clicks refers to the number of times a person has clicked on content during a search since the data was published.




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