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Outdoor media advertising is a diverse industry that includes signs, posters, and creative displays like inflatable characters and airplane banners. Las Vegas is known for its unique outdoor advertising. Some places ban billboards, while others use advanced multimedia displays to attract customers.
Outdoor media advertising may resemble a simple sign or billboard, but there is actually an entire industry built around this unique form of marketing. Anything that is used outdoors to convey an advertising message is outdoor media advertising. One place that is known for its amazing range of outdoor media advertising is Las Vegas, Nevada. Visually interesting signs, projected videos, light shows and posters cover entire sides of buildings and even adorn the sides of buses and taxis in that city.
The most common form of outdoor media advertising is a simple sign or poster announcing a product or service that is available to the public. Benches and windows and exterior walls of businesses are often used as places to hang banners or attach professionally produced signs. Many times, a utility pole will be plastered with simple printed announcements of garage sales, directions to a block party, or upcoming events, such as a local band performance.
Unusual, fun and creative forms of outdoor media advertising are used in different places. One such unique shape is an airplane trailing alongside a large banner announcing everything from special sales to marriage proposals. Car dealerships can create huge inflatable characters, such as giant gorillas or dancing pillars, as bait to attract customers. Colored flags and balloons are also used. For events such as a carnival or fair, large spotlights can be used to light up the night sky and attract audiences.
Not all places are open to outdoor media advertising. The island state of Hawaii, for example, has laws banning billboards because large signs detract from the ocean and mountain views. Many neighborhoods in cities around the world also ban the use of flyers and signs, as they can create a messy look. Other cities go to the other extreme, however, and new posters are placed over old ones, leaving quite a trail of history of events over the last few months or years.
Neon signs, projected video and elaborate screens are among the most advanced forms of outdoor multimedia advertising. These signs dot the roadside along major highways and light up the night sky for major event arenas. These bright, colorful signs are even used to warn drivers of dangers in the road ahead. Outdoor media advertising like this is meant to instill in consumers the feeling of a high quality business or product, but not all consumers may appreciate the effort.
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