Linkerates are people who influence website traffic by building and sharing links. Bloggers, content creators, resource editors, social media users, and the viral crowd are all considered linkers. Quality links help websites rank higher in search engines and increase revenue potential.
Linkerates, a term created by Rand Fishkin of SEOMoz.org, are people who have the power to influence the flow of traffic to websites through their willingness to build and share links. They can be important to the success of a website because quality links help websites rank higher in search engines. They also help websites garner more website traffic which results in more revenue potential through selling products and services, offering commercials, and even simply providing links to information on another site Web.
Bloggers are often considered important linkers. This is because they often create and share links to other websites and blogs. Sometimes they also write about content found on other websites and blogs, gaining even more interest in the sites they link to. People who post on forums are also considered linkers. According to search engine optimization experts, the links provided by forum posters are not well received by search engines, but they create traffic and increase the chances of other linkers visiting a website or blog.
Content creators are also important members of linkers. Content creators are always looking for resources to link to for the purpose of building and expanding websites. However, they aren’t just looking for old content; they want quality content and the websites that provide it get their links. Similarly, online news writers often scour the internet for articles and content they can share with their readers. Even offline news creators can be among the linkers, gathering interesting content and news to link to.
Resource editors can also be linked. These people belong to non-profit organizations and work in educational and government institutions. They spend time researching content that fits their website directories and other web pages. They are a good source of quality links. Also, those who enjoy using social media are considered part of the linkers. They join sites like Digg, Twitter and Del.icio.us, increasing the popularity of websites and blogs and helping to increase their traffic.
Those in what is called the viral crowd are also part of the linkers. These people don’t actually provide websites with direct links. Instead, they can send emails or post on IRC channels, spreading the word on websites and blogs. They can also share information on websites with friends, family, and co-workers in person.
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