Pastel color names are created by employees, political issues, and public competitions. Marketing managers pay homage to nature for inspiration. Primary colors red, blue, and yellow can create all other colors. Pastel colors are sometimes renamed to reflect positive changes in political climates. Companies hold contests for the public to nominate new color names.
Pastel color names are created by manufacturing company employees, political issues, and public competitions. Color names are sometimes selected by product development teams and marketing managers who oversee the creation of new pastels and pay homage to the plants, flowers and trees that serve as the inspiration for the pigmentation. These names may be changed if, after many years, they appear to be offensive to contemporary consumers. Occasionally, new pigments are invented to celebrate a historic manufacturer milestone where consumers can participate in the naming process.
Most of the pastel colors are named by the employees of the companies that produce them. These names are based on a wide range of inspirations, such as historical events, artists, artistic techniques and nature. The color wheel, which is a visual representation created by wrapping the color spectrum on a color wheel, serves as a guide for many of the original pastel names.
Red, blue, and yellow are the three primary colors that make up the color wheel, and have been described as three of the eight first colors introduced in most manufacturers’ initial crayon boxes. These basic colors can be combined in any amount to create all other colors. Additionally, these boxes also contained orange, green, purple, black, and brown.
Sometimes pastel colors are renamed to reflect the positive changes taking place in different political climates. For example, in 1962, the Crayola® company changed the name of one of its crayons from beef to peach. The peach color was originally named for its resemblance to the skin tones of Caucasian individuals. As the American civil rights movement grew in popularity, society decided to publicly acknowledge the fact that humans, like crayons, also come in a variety of different shades, each unique. Similarly, Indian Red, a color meant to reference a popular oil paint used in India, was renamed Chestnut in 1999 to avoid any unintended racial inferences about Native Americans.
Pastel colors are often nominated by the general public by popular vote. Crayola®, which began in 1903 with eight basic colors, celebrated its 100th birthday in 100. In honor of their success, the company held a contest in which consumers could vote on four new color names. In return, four old color names have been removed. Consumers chose to pick up the Spearmint, Mulberry, Blizzard Blue, and Teal Blue in exchange for Thumb Worm, Jazz Berry Jam, Mango Tango, and Wild Blue Over There. This contest mimicked a similar one held a decade earlier in honor of the company’s 2003rd birthday in which 90 new colors were chosen by popular vote.
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